I consider myself a person who tries to purchase natural, wholesome foods for my family. The fruits and vegetables that I don't grow myself, I purchase from local organic growers. We raise our own chickens, pigs and ducks for food and eggs. We bake/cook a good portion of our meals from scratch, not out of a box (unless it's really, really cheap or free from couponing but that's a topic for another day). I'm guilty though, I have overlooked the little things like ketchup!
You can't always count on food manufacturers to tell the whole truth. More often than not they go out of their way to emphasize the so called healthy ingredients when actually they've added minuscule amounts, if any at all!
Too often the unhealthy ingredients (dyes, high fructose corn syrup ) outweigh any of the nutritional ingredients. Trusting shoppers may think they’re making a wise food choice when actually they’re being tricked into buying a Fake Healthy Food.
Example: Pillsbury Pumpkin Bread
"Made With Real Pumpkin!" says the bold type on the front of the box.
Each 1 ounce serving has approximately 1 teaspoon of dried pumpkin. The label says that a serving supplies only four percent of a day's worth of vitamin A. A half-cup of cooked pumpkin would give you 25 percent of a day's worth of vitamin A.
So what makes this pumpkin bread such a rich deep "pumpkin" orange? That would be the Yellow 5 and Red 40 food colorings in the ingredient list. Yellow and red may make orange ... but it sure doesn't equal pumpkin.
|Serving Size 33 G|
|Servings Per Container 12|
|Amount Per Serving|
|Calories From Fat 0|
|% Daily Value*|
|Total Fat 1.5 G||2%|
|Saturated Fat 0 G||0%|
|Cholesterol 0 Mg||0%|
|Sodium 210 Mg||9%|
|Total Carbohydrate 27 G||9%|
|Dietary Fiber 1 G||4%|
|Sugars 14 G||0%|
|Protein 2 G||0%|
|* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs|
|Ingredients: Bleached Enriched Flour (Bleached Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Sugar, Dried Pumpkin, Partially Hydrogenated Vegetable Oil (Soybean, Cottonseed), Dextrose, Baking Powder (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Spice, Modified Corn Starch, Nonfat Milk, Salt, Cellulose, Colored With Yellow 5 And Red 40.|